Click here for website
Strictly Rhythm Rebrand
We were invited to submit ideas for the rebrand of Strictly Rhythm, regarded as House music’s most influential label.
We proposed a 21st Century take on the original ‘brick wall’ identity, by developing a glass brick wall, flooded with ambient lighting (moving away from the original graffiti, New York-dominated creative associated with the label).
The rebrand has generated renewed interest in Strictly Rhythm, allowing them to reach a new market, unaware of the label’s musical heritage, while retaining the integrity of the brand.