New identity adopted by international Festivals Strengthened global brand presence and international growth Attracted worldwide sponsorship Communicated brand values to B2C target High visibility/stand-out

Paul Weller demonstrates how he was in control of his brand from a very young age at this fascinating exhibition.

Visitor increase from 25,096 (2012) to 27,078 (2013) Feedback from exhibitors: “inspiring”, “inspiring and new”, “Very good modern global image” E-mailer click throughs increased by 10,431 Increased press, specifically about the campaign creative (Press clippings…

35% increase in sales after rebrand with no other change in business model. Greater brand loyalty from retailers Wider geographic appeal including Australia and Europe New retailers including, for the first time – department stores…