The annual Conference and Exhibition of the British Dental Association takes place from the 26 – 28 April 2012 at Manchester Central Convention Complex (MCCC). The event is one of the most significant events in the UK dental calendar. Dentists from around the country attend the event to learn and network with the countries top dental suppliers and leading figures in the industry.
We developed a clean and contemporary new campaign for the 2012 event to work in print and online. The lead creative image needed to be distinctive, convey a professional image and represent the key messages of the show, whilst setting the BDA Conference and Exhibition apart from it’s competitors.
We refined the existing logo, and recreated it as if it were a glowing light illuminating the room – in reference to both the conferences educational qualities and also it’s position as a stand out event. The glowing logo was created in 4 further colour ways which were used to colour code various pieces of targeted digital and print material. The new creative is launched today!