Simple but effective Form ident for Goldsmiths, out now!

We were asked to create a generic moving image ident for this world famous University which will ‘top’ and ‘tail’ existing and new films in presentations and on their website. We played on the colour coded stripes we use on their prospectus covers, which in this piece become circles which pulsate and radiate from the Goldsmiths logo sitting at the ‘core’ reflecting Goldsmiths as a centre of energy, activity and learning.



Form (Design & Art Direction) Goldsmiths, University of London ident from Form® on Vimeo.