History: The Surface Design Show was first launched in 2004 targeting architects and interior designers and brought together suppliers of surface materials, products and systems with their buyers and specifiers. Montgomery exhibitions took over the show in 2009. The identity and marketing materials were disperate and confusing, communicating mixed messages.
New direction: With the takeover of ownership we were asked to create new standout branding for the campaign leading up to the 2011 event at the Business Design Centre, London.