Our new DM poster for Interiors unfolds!

The new look and feel we created for ‘interiors’ – the UK’s biggest event for the interiors industry, was commissioned by the marketing team at UBM.

Our brief: Develop the new brand identity (which was created by another agency in 2010), to introduce more glamour and aspiration to the campaign (which had become quite utilitarian/ healthcare/bank-like) whilst still focusing on the logo as the hero.
Our response: To re-create the overlapping squares of the logo as 3D glass blocks which reflect the products associated with the show, in the glass surfaces, and to introduce more personality to the physical formats, typography and layout. This fold-out poster houses a lot of info but we tried to make it easy to read with careful attention to hierarchy of text and a detailed floorplan.