#SCAMP 2011 – How digital is influencing.


Now into its second year, the SheSays 2011 SCAMP Conference is back on the 4th May, 9.30am to 7pm, at LBi London.

Celebrating the best in digital innovation from some of the brightest creative minds in the advertising industry, the SheSays UK 2011 SCAMP – Mashup – aims to explore and challenge your thinking about what it means to be ‘digital’ today.

The focus is all about ideas, inspiration and mashup – an eclectic, creative look at how digital is influencing other creative industries and vice versa. It will showcase creative prototypes, innovations, experiments and anything that gets the creative juices flowing.

SheSays set up to address and discuss the imbalance between men and women in creative agencies. In their words “the world is pretty much half men, half women. So why are there hardly any females in the creative departments of most digital agencies? We decided to stop chatting about it and do something”. SheSays holds events where top females in the industry share their thoughts and help people get started and work their way up. What started as a small community in London has grown to a larger network in seven cities across the world with over 3000 members.

SheSays says: “We were a little tired of going to conference where 80% or more of the speakers were men and only around 20% are women – if you’re lucky! So we are reversing the trend. 80% of the speakers are women and 20% are men”

Form partner Paula Benson will be speaking alongside Katz Kiely (Just-B Productions), Anjali Ramachandran (Made by Many), Tom Uglow (Google), Vibha Nigam (BBC), Michaela Schwing (GettyImages), Ghislaine Boddington (Body > Data > Space), Christian Klotz (Pirata Technologies), Stefanie Posavec (It’s Been Real), Georgina McKenzie (ToyTek), Rachel Wingfield (Loop.PH) and Vera-Maria Glahn (FIELD.IO).

See more at