Bob Dog in Bandlogojukebox

Bandlogojukebox – a blog for lovers of design and music in equal measure, contacted us recently for an in depth interview and a selection of images from the archive to feature Bob Dog, East 17’s canine mascot logo. It was fun accessing deep into the Form archive to showcase the smallest tip of the largest ‘pop branding iceberg’ that kept us so busy for years in the early 90s. One day we’ll open the merchandise box and photograph the scores of t-shirts, hats, scarves, posters and in store POS. For now, see here